Case Study: Enterprise-Wide Communications Transformation & Rebranding of Fortune 100 CoE
A comprehensive transformation of internal communications — anchored in Agility, powered by AI, and structured for sustainability
Strategic Communications, Messaging & Branding
Crafting clear, structured communications that engage stakeholders and reinforce brand identity.
- Communications Strategy & Editorial Planning
- Executive Messaging & Thought Leadership
- Visual Identity & Brand Storytelling (Logos, Style Guides, Data Visualization)
- Cross-Functional & Stakeholder Engagement
Featured Work Samples & Thought Leadership
Writer.ai Writing Sample & Prompt Library
A Writer.ai–style enterprise blog excerpt and a practical prompt library tailored for generative AI use cases in content operations, UX, and executive communications
Beyond Digital: UX/UI as a Client Experience
Introducing a new dimension of value to clients
Integrating UX/UI and SEO Strategies
Why UX/UI and SEO strategy integration is no longer optional
Randy West
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Podcast: Consumer Energy Messaging & Rebranding
Approach and full script for an energy company podcast blending expert insights, real-world applications, and customer-centric messaging to help rebrand client as a leader in AI-driven “smart homes"
Syndicated Article for GovTech.com
Pre-AI feature on how client's technology solution allows educational institutions to overcome their increasingly complex communication challenges
AI-Optimized Marketing, Communications & Content Creation
Sample of tailored posts that helped drive the membership of an innovative LinkedIn group to 100+ on day one
LinkedIn Leadership Series: Digital Content Strategies
Invitation-only industry expertise
Federal Branding & Campaign Coordination: IoT Cybersecurity
Sample social media posts developed as part of a campaign to promote NIST's IoT cybersecurity framework and boost the institute's brand on the international stage
AI & Quantum Computing: the Next Technology Revolution?
News-style post on a quantum computing milestone with major implications for AI and machine learning
Thought Leadership: Digital Content Strategy & Optimization
Invitation-only industry expertise
