Randy West │ Strategic Communications & UX/UI Content Leader
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B2B Tech Marketing - Cybersecurity

Select Work Samples & Thought Leadership

Work Sample • April 2022

Federal Branding & Campaign Coordination: IoT Cybersecurity

Sample social media posts developed as part of a campaign to promote NIST's IoT cybersecurity framework and boost the institute's brand on the international stage
Work Sample • September 2021

Syndicated Article for GovTech.com

Feature on how client's technology solution allows educational institutions to overcome their increasingly complex communication challenges
Work Sample • September 2021

B2B Content Strategy & SEO: Cloud / Cybersecurity

Website content developed as part of broader, integrated content strategy to boost a Microsoft Partner's rank within Google's E-E-A-T framework
Thought Leadership • May 2023

AI & the New Marketing Communications Paradigm

A glimpse into the disruption that AI promises to bring to the fields of internal / external communications and marketing
Work Sample • May 2023

B2B Branding & Marketing: AI / Tech Startup

One-pager designed to concisely translate the key messaging of a tech startup to knowledgeable but non-technical decision-makers
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UX/UI Content

AI-Optimized & SEO Content

Internal & Change Communications

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