Case Study: Enterprise-Wide Communications Transformation & Rebranding of Fortune 100 CoE
A comprehensive transformation of internal communications — anchored in Agility, powered by AI, and structured for sustainability
AI-Optimized & SEO Content
Leveraging AI and SEO strategies to boost content visibility, personalization, and performance analytics.
- AI-Powered Content Strategy & Personalization
- Search Engine Optimization (SEO) & Content Visibility
- Data-Driven Content Optimization & Analytics
- AI-Assisted Content Workflow Automation
Select Work Samples & Thought Leadership
Writer.ai Writing Sample & Prompt Library
A Writer.ai–style enterprise blog excerpt and a practical prompt library tailored for generative AI use cases in content operations, UX, and executive communications
Integrating UX/UI and SEO Strategies
Why UX/UI and SEO strategy integration is no longer optional
Randy West
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Podcast: Consumer Energy Messaging & Rebranding
Approach and full script for an energy company podcast blending expert insights, real-world applications, and customer-centric messaging to help rebrand client as a leader in AI-driven “smart homes"
LinkedIn Leadership Series: Digital Content Strategies
Invitation-only industry expertise
The Evolving World of AI-Powered KPIs: Opportunities & Challenges
First in a 3-part series on the shifting landscape of KPIs in the age of AI and machine learning
Thought Leadership: Digital Content Strategy & Optimization
Invitation-only industry expertise
B2B Content Strategy & SEO: Cloud / Cybersecurity
Website content developed as part of broader, integrated content strategy to boost a Microsoft Partner's rank within Google's E-E-A-T framework
LinkedIn Leadership Series: Multi-channel Marketing
Invitation-only industry expertise
Tips for Assessing Tools & Plaforms for AI-driven Communications
Targeted social media engagement to advance thought leadership via immediate-value content to segmented audiences
AI-Optimized Marketing, Communications & Content Creation
Sample of tailored posts that helped drive the membership of an innovative LinkedIn group to 100+ on day one
LinkedIn Leadership Series: Copywriting
Invitation-only industry expertise
AI & the New Marketing Communications Paradigm
A glimpse into the disruption that AI promises to bring to the fields of internal / external communications and marketing
AI & Quantum Computing: the Next Technology Revolution?
News-style post on a quantum computing milestone with major implications for AI and machine learning
Augmented AI: Content Writers' Friend or Foe?
Post to stimulate discussion over the question as to whether AI will ultimately empower or replace digital content creators
