Case Study: Enterprise-Wide Communications Transformation & Rebranding of Fortune 100 CoE
A comprehensive transformation of internal communications — anchored in Agility, powered by AI, and structured for sustainability
Building Scalable Content and UX Systems for Enterprise Transformation
I design and execute content-, UX-, and communications-led operating systems that help large organizations navigate complexity, align stakeholders, and drive adoption—across enterprise transformations, internal consulting models, and AI-enabled platforms.
Trusted by Fortune 100 and federal organizations to translate ambiguity into clear, governed, user-centered systems—from operating model design and intake experiences to playbooks, governance frameworks, and executive-ready artifacts.
What I Do
I work at the intersection of strategy, UX, and execution, designing systems that scale clarity and sustain adoption.
- Operating Model Enablement & Internal Consulting
- UX Content & Digital Experience Design
- Strategic & Change Communications
- AI-Enabled Content Systems
- Governance, Content Operations & Analytics
For more, see What I Build.
Featured Case Study
Agile Center of Excellence → Operating Model Enablement (OME)
How a Fortune 100 company transformed a fragmented communications ecosystem into a scalable, pull-based internal consultancy, supported by UX-driven design, governance, and a playbook-as-a-platform model.
My Latest Work
Writer.ai Writing Sample & Prompt Library
A Writer.ai–style enterprise blog excerpt and a practical prompt library tailored for generative AI use cases in content operations, UX, and executive communications
Beyond Digital: UX/UI as a Client Experience
Introducing a new dimension of value to clients
Randy West
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Podcast: Consumer Energy Messaging & Rebranding
Approach and full script for an energy company podcast blending expert insights, real-world applications, and customer-centric messaging to help rebrand client as a leader in AI-driven “smart homes"
LinkedIn Leadership Series: Internal & OCM Communications
Invitation-only industry expertise
LinkedIn Leadership Series: Internal Communications & Social Media
Invitation-only industry expertise
LinkedIn Leadership Series: Content Processes & Workflows
Invitation-only industry expertise
Integrating UX/UI and SEO Strategies
Why UX/UI and SEO strategy integration is no longer optional
Internal / OCM Communications: Digital Transformation
Interim intranet page to promote a new OCM framework and enterprise support function for a complex global migration to Microsoft 365 / O365
LinkedIn Leadershp Series: Internal Communications
Invitation-only industry expertise
LinkedIn Leadership Series: Content Design & Development
Invitation-only industry expertise
LinkedIn Leadership Series: Copywriting
Invitation-only industry expertise
LinkedIn Leadership Series: Multi-channel Marketing
Invitation-only industry expertise
LinkedIn Leadership Series: Digital Content Strategies
Invitation-only industry expertise
Thought Leadership: Digital Content Strategy & Optimization
Invitation-only industry expertise
Augmented AI: Content Writers' Friend or Foe?
Post to stimulate discussion over the question as to whether AI will ultimately empower or replace digital content creators
The Evolving World of AI-Powered KPIs: Opportunities & Challenges
First in a 3-part series on the shifting landscape of KPIs in the age of AI and machine learning
B2B Branding & Marketing: AI / Tech Startup
One-pager designed to concisely translate the key messaging of a tech startup to knowledgeable but non-technical decision-makers
Tips for Assessing Tools & Plaforms for AI-driven Communications
Targeted social media engagement to advance thought leadership via immediate-value content to segmented audiences
AI & the New Marketing Communications Paradigm
A glimpse into the disruption that AI promises to bring to the fields of internal / external communications and marketing
Thought Leadership: Internal & Change Communications
Actionable advice to mitigate lesser-known (but potentially serious) risks to internal / change communications programs
AI-Optimized Marketing, Communications & Content Creation
Sample of tailored posts that helped drive the membership of an innovative LinkedIn group to 100+ on day one
AI & Quantum Computing: the Next Technology Revolution?
News-style post on a quantum computing milestone with major implications for AI and machine learning
Federal Branding & Campaign Coordination: IoT Cybersecurity
Sample social media posts developed as part of a campaign to promote NIST's IoT cybersecurity framework and boost the institute's brand on the international stage
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